After a lot of work, you’re finally ready to take a look at your hard won results. Before we dive in, take a minute to congratulate yourself! This is a hard process and most people struggle to complete it given the every growing demands of time and energy people are facing today.
However, we really believe that this process yields amazing benefits and, like training muscles in the gym, gets stronger and more valuable over time.
Great job getting this far!
This is obviously the result we all want. In reality, it’s a pretty rare occurrence. However, if you were lucky enough to experience this, what should you do next?
Make the changes you tested permanent and move on to the next experiment!
During this process, you likely uncovered several opportunities for internal revenue expansion and outbound acquisition improvements. You should now select the highest leverage opportunity you uncovered and repeat the hypothesis and experiment cycle with this new improvement.
Over time you’ll find that you’ve been optimizing for growth across your entire funnel from acquisition through expansion. However, you will also find that as your business grows, it will change and so will your customers.
In this case, always make time to re-run this entire process to uncover new, more relevant growth opportunities for you an your team.
The cadence is up to you and the rate of growth your company and product are experiencing.
This is a much more likely result if things go well, objectively speaking.
Chances are you were able to move the needle on your key metric, but not quite as much as you were hoping to.
In this instance, you and your team should take some time to analyze what happened and ideate some possible solutions for improve your metric further.
The specific improvements will vary depending on your product and customers, but the main point is that you should capitalize on the positive momentum and continue to refine your experiments to reach your goals.
Analyze your results, ideate improvements, iterate, and test again. Repeat until you get “Amazing!” results.
Sometimes experiments just don’t have the impact you were hoping they would.