As Marc Andressen rightly pointed out in 2007, the only thing that matters is getting to product/market fit PMF.

Since that time, there’s been some really excellent writing and thinking on the subject and we now believe that understanding how close to PMF you are with your product and company is one of the best ways to gauge the sentiment of your users.

So, what you’ll find in this survey is a deceptively simple list of four questions that will measure PMF for you and your product.

1. How would you feel if you could no longer use product/service?
2. What type of people do you think would most benefit from product/service?
3. What is the main benefit you receive from product/service?
4. How can we improve product/service for you?

In addition to the main survey, you should lead your survey with 1-3 short questions designed to help you segment your responses by user. The specifics of these questions will depend on your product and market, but they should be designed to understand characteristics about your users that will help you break responses down into discrete segments.

For example:

• What is your job title?
• How many employees does your company have?
• What market or industry does your company target?

We’ve included a template for you to use in the next section. Feel free to edit the initial questions to match your specific product and market.